US-based talent solutions provider Allegis Group has announced that it is repositioning its recruitment brand strategy in the APAC (Asia Pacific) market to bring greater specialisation to its recruitment services for contract and permanent roles.

Over the past decade Allegis Group extended its presence in the Asia Pacific market with a number of acquisitions and joint ventures. Upon conducting in-depth research with its clients and candidates, the group announced that it is now making the strategic decision to decommission the Allegis-BN, Talent2 and Benchmark brands to realign its recruitment services under three global brands, specialised in distinct skill categories:

Aston Carter: focused on business professionals within Accounting & Finance; Audit, Risk & Compliance; Banking & Financial Services; Human Resources; Operations; Sales, Marketing, Communication & Digital; and Strategy, Change & Transformation.

TEKsystems: focused on IT professionals within Applications; End-User Support; Leadership; Network Infrastructure; and PMO & Project Management.

Aerotek: focused on industrial and technical professionals within Clinical & Scientific; Engineering; Property & Construction; and Supply Chain & Logistics.

"Our growth is propelled by bringing greater levels of service and expertise to our clients and candidates," Richard Waag, Allegis Group APAC President, said. "A recruitment brand strategy with specialised focus on distinct skill categories enables us to deepen our partnerships and the value we provide the market. With recently refreshed brand positioning for Aston Carter, TEKsystems, and Aerotek, now is the right time to take the solid platform Talent2, Allegis-BN and Benchmark provided to the next level." 

"Over the last year, we have aligned our internal teams to drive and support a specialised recruitment brand strategy to deliver on our local and global customers' needs,” Waag said. “Our teams have undergone months of training and been provided with the right resources to really bring a consultative and specialised level of service to clients and candidates. We're primed and excited to launch our three global brands to the APAC recruitment market; and we're confident our customers will appreciate the deeper focus we provide," says Waag.