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Online Job Advertising: 2020 Market Update

  • Online job advertising is an important recruitment channel for millions of employers and staffing firms. This report includes definitions of the various job advertising business models, a ranked list of the largest 50 companies by revenue, and a global market size estimate for 2019.
  • Like many industries, the advent of COVID-19 has had a tumultuous effect on the online job advertising community. We look at how businesses have been impacted and highlight some of the responses that have subsequently been put in place.
  • Online job advertising firms are a collection of websites and phone applications that offer employers the ability to advertise local, national and/or international job postings. SIA has formally defined seven different business models within this segment: job boards, job aggregators, online classifieds, social media job sites, community sites, programmatic job advertising/job distributors and job post optimizers.




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