Hinda Chalew's Blog

We are hiring! Why are candidates so stupid?

We are hiring!

I am thrilled that Staffing Industry Analysts is growing and we have the opportunity to hire some really great people.  So in this very competitive marketing, why are candidates so stupid?  I can’t help but share an actual cover letter we received from a candidate looking for a Marketing Communications Manager role; this is exerpted from the actual letter (I took out locations and names of schools, etc.):

              "I currently play the matchmaker between alcohol drinkers and happy hours in the…region. Upon graduating from … in 2005, I tried to become the next Tiger Woods and set myself up for disappointment a year later when I realized that making the PGA Tour was not as realistic as I first thought. I am now giving myself 25 years to tighten up my golf game in time for the Senior PGA Tour. 
               "The year I spent on the golf course fairways (rough, water, out of bounds, sandtraps) and greens allowed me to think about, research and create the biggest
thing to hit …. I knew that I had to capitalize on the recession by connecting the college drinkers, business suits, construction workers, tourists and senior citizens with slower-than-normal happy hours."

I sent the letter to a colleague of mine, because I couldn’t believe someone would send a cover letter positioning themselves as the matchmaker between alcohol drinkers and happy hours and that he thought this all up on the golf course.  My colleague thought he was trying to be creative, albeit poorly; I just thought he was
stupid.  Great that he has created a business linking consumers with businesses. Given this is a business role, might it not be better to position himself in that way?  He could have said:  I created a business linking consumers to restaurants and bars where the restaurant and bar had additional capacity. Now I am listening to an entrepreneur and not a frat boy who needed something to do in his twenties (also in his cover letter).

Positioning is key

As I read through the resumes and cover letters attached to the resumes I am amazed at the broad spectrum of responses we received.  Another question, why do people who don’t have the required experience apply for a job?  I realize the market is competitive, but as a candidate if you can’t take the time to tell me why your experience as a bank teller, makes you qualified to be a marketing communications manager, I won’t read your resume.  I do realize that different companies ascribe different titles to like roles, so I will read past titles, but make qualifications clear.

It’s a social world

I think candidates forget that I can find out a lot about them with a couple of keystrokes.  Make sure what you send me in your resume matches to your social profiles.  If it doesn’t, fix it.  If you are looking for work, take the picture of you drinking wine, or wrapped around your significant other down, and just put a picture up of you.  I have a piece of software that runs through Microsoft Outlook called Xobni.  Xobni captures your Facebook picture when you send me an email, so if you are drinking, wrapped around friends and generally being yourself, I see that.  But professionally, I don’t want to see that.  I personally would prefer to not see your picture, but in this social world I do.  So if I am seeing a picture of you, I want it to be a great professional picture of you.

How can staffing companies help?

Coaching, coaching, coaching.  Remind people that when writing a cover letter, it is important to differentiate, but often humor doesn’t come through and the message you are trying to impart needs to be appropriate for the receiver.  Advise candidates to talk about relevant experience and to position themselves relevantly.  Most importantly, be yourself, but let it be just yourself.  Make sure that social, resume and your overall profile match up.  There should never be differences in your LinkedIn, Facebook profiles versus your resume.  Help candidates understand that hiring managers are busy and want to hire the best candidate quickly.  Give the hiring managers some help, no one wants to guess what something means on a resume and come to the wrong conclusions.  I am not spending hours reading resumes, I am spending minutes, sometimes just seconds.

Comments

Add New Comment

Post comment

NOTE: Links will not be clickable.
Security text:*

Lesley Ragsdale 25/04/2013 4:15 pm

"But professionally, I don’t want to see that. I personally would prefer to not see your picture"

Well, here's a great idea: don't look for pictures from Facebook then. If you don't look for pictures in nonprofessional places, you will never see an unprofessional picture. Do a drug test if you think the candidate might have substance abuse problems. Check their references if you think they might be a slacker. Anybody who is passing over candidates because they drink wine on weekends and post pictures of themselves hugging their friends on social media sites (which exist for communication with friends) is frankly a superficial idiot who is going to pass up tons of great candidates based on trivialities. With those criteria it sounds like you are more interested in employing besuited robots than human beings.

Don't get me wrong. A lot of what you say is good advice, but any employer who is that picky about being informal (but not irresponsible) in private life isn't someone qualified candidates are going to want to work for anyway. The right people can afford to be picky.


Sheila Bagui thought 20/04/2012 11:36 am

The content of the letter was unusual & creative; this is a candidate with potential. Elitist wit is misplaced in this forum.


Reader 20/04/2012 10:36 am

The applicant was trying to stand out because of the limited time recruiters spend on resumes. We've all done inadvisable things in an effort to impress strangers.

Perhaps you could give him some feedback, now that you've publicly mocked him.


Avondale Partners

Randle G. Reece, CFA 19/04/2012 3:31 pm

You could use some work on your own prose. "So in this very competitive marketing (sic), why are candidates so stupid?" Speaks for itself. I know what you were trying to say, but even that is nonsense. If you're asking to never receive a bad cover letter or mismatched applicant, in an environment where good entry-level jobs are scarce and candidates abundant, you are unrealistic and ingracious.


Total 4 comments


Recent Blog Posts

What I Learned on Twitter from Staffing Industry Analysts Executive Forum

Since we spent a lot of time talking about social media, whether for recruiting, branding or communicating about your staffing firm, I thought I would share what I learned from Twitter about Executive... Read More

Sponsoring a Conference or Event? Think Like it's 2006

As Staffing Industry Analysts’ Executive Forum comes closer I was thinking about a couple of things. I was thinking about how networking has changed and I was thinking about conference booths. ... Read More

Can We Just Talk to One Another?

I can't believe I haven't made a blog post since August.  I have been sitting on this topic since Staffing Industry Analysts CW Risk Forum, but haven't given you my thoughts.  This blog post... Read More

Social Networking and Retention - August 2011 Marketing Blog

Here is what we know; people are using social networking sites, meaning your employees are on those sites regularly. What's a company to do? Well many staffing companies are using social networking as... Read More

QR Codes - July 2011 Marketing Blog

We are putting a QR code on the latest edition of SI Review and amongst ourselves, a couple of us didn’t know what a QR code was or how to use it.  One of my colleagues said, “hey Hinda,... Read More

Should Staffing Companies be Worried about LinkedIn - May's Marketing Blog

LinkedIn was founded on the premise that people could link together and network.  As it grew and morphed, it has ultimately become a staffing company, one that now has the power to disintermediate... Read More

Launching a new content management system - April 2011 Marketing Blog

Well the saying goes, it takes a village.  Our village of Staffing Industry Analysts has launched the third edition of its Membership System.  Unlike launching a new website, the Membership System... Read More

What I Recently Learned - October 2010 Marketing Blog

It has been a while since I have last blogged, sometimes it is hard to stay up with the monthly rhythm of writing. Sometimes I don't have much to share, but since my last posting I have learned quite... Read More

Have you been to Starbucks lately? - July 2010 Marketing Blog

I was recently on vacation and I read an article how coffeehouses are being used as informal networking centers for the unemployed. That people are getting together to share resumes, to share information... Read More