Cities play a key role in job creation, according to research from Randstad.

“Every new highly skilled job in technology can be a catalyst for up to 5 new unrelated jobs, both low and medium skilled,” Randstad CEO, Jacques van den Broek said. “Most of these new jobs are created in cities where there is a large low-skilled workforce present that can be upskilled. Skills, including soft skills, are essential for an inclusive urban labour market.”

“By investing in education, labour mobility and targeted public-private partnerships, cities can be both competitive and inclusive for all their residents,” van den Broek said. “Only then we can create the skilled workforce and agile inclusive labour market that will be key to sustainable urban development. There is a role to take for local governments to meet these expectations.”

“In the future of work, a competitive city’s value proposition is not confined to its ability to attract businesses,” Randstad stated. “A competitive city offers opportunities for all residents, seeks to reduce inequalities, and protects the vulnerable.”