Demand for professionals in London’s creative occupations remains high, with over a third of jobs in the sector found within Greater London, according to the latest Professional Recruitment Trends report from the Association of Professional Staffing Companies (APSCo).

Geographical analysis, based on data provided by job markets analytics firm Burning Glass, indicates that 33.5% of all creative occupation postings were found in Greater London. The South East ranks second with 16.1% of creative roles followed by the West Midlands in third with an 8.1% share of total job postings.

“London’s creative industries are immensely important to both the city itself and the sector as a whole, contributing an estimated £35 billion to the economy and providing the capital with approximately 800,000 jobs,” Ann Swain, chief executive of APSCo, said.

The list of ‘in demand’ skills for creative roles is mostly dominated by coding and programming languages. However the report suggests that the skills in the highest demand, excluding those largely specific to IT based roles, are communication, creativity and writing.

“The extensive funding provided by bodies such as Arts Council England, which will invest over £1 billion over the next three years, continues to support creative organisations of all sizes, and adds fuel to the creative economy,” Swain said. “While the Film Tax Relief acts to bolster the UK’s film industry by offering production companies a payable cash rebate of up to 25% of qualifying film production expenditure.”