Organizations are using AI tools and planning for more AI talent, but a majority of current workers have only limited or no understanding of AI, according to a report by marketing/creative staffing firm 24 Seven.

It surveyed more than 2,100 US, UK and Canadian workers in the marketing, creative, technology, beauty, fashion and retail sectors.

The report found that 84% of respondents said their organization is using AI-powered tools, but 55% of employees have only basic, very limited or no understanding of AI.

It also found 70% expect an increase in hiring for AI-specific roles in their organizations in the next two years. In addition, 61% of organizations said they have hired external consultants or freelancers with specialized AI skills, and 59% believe that bringing in freelancers or consultants with specialized tech skills will help bridge the AI knowledge gap within companies.

“The insights from 24 Seven’s latest report underscore the need for employers to embrace a flexible, multipronged approach to stay competitive amidst accelerated tech advancement and widespread AI integration,” Anthony Donnarumma, CEO of 24 Seven, said in a press statement.

“Leaders must recognize the importance of enhancing the skills of their current employees while also leveraging highly adept external talent,” Donnarumma said. “Now is a crucial time for organizations to zero in on the AI competencies essential for their success and to strategize effectively on whether to develop these skills internally, recruit new talent or seek specialized expertise to augment their teams and accelerate momentum.”