Upwork Inc. (NASDAQ:UPWK), the largest global talent platform, said it is making full-time hiring available to all customers through a new product that enables businesses to find, vet, hire, onboard and pay workers for full-time work arrangements.

Upwork said its research found that 93% of hiring managers often or occasionally convert freelancers into full-time employees. Top reasons include the quality of the freelancer’s work, cited by 71%, and the ability to try working with professionals before hiring them as full-time employees, cited by 41%.

“Today, hiring full-time talent around the globe is an expensive proposition and a leap of faith for everyone involved,” said Dave Bottoms, general manager of marketplace, Upwork. “With this expansion into a full-time hiring solution for all our customers, we have mobilized Upwork’s longstanding expertise, experience and technology to further help businesses and skilled professionals build trusted, long-term working relationships.”