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Work Market names Nielsen exec as CMO

June 08, 2016

Freelancer management system provider Work Market added Marcella (Marcy) Shinder to its leadership team as chief marketing officer.

Shinder most recently was CMO of Nielsen Holdings plc (NYSE: NLSN). Prior to Nielsen, she spent 18 years with American Express, holding multiple executive positions including VP/head of the OPEN Brand and VP /general manager, product management.

“As Work Market continues to revolutionize how business is done, it is critical that we ensure employers know about our unique ability to connect them with the talent they need to compete and succeed in a changing world,” said CEO Stephen DeWitt. “Marcy is a true marketing trailblazer, who knows how to create effective strategies that resonate with an audience, position products for greatest impact and translate ideas into actions and positive outcomes. I am pleased to welcome her to the team, as her background and experience will help take Work Market to the next level.”