ZeroChaos this month rebranded to Workforce Logiq. The company said its new branding showcases its focus on business intelligence, artificial intelligence-powered innovation and recruiting models.

Workforce Logiq provides VMS and MSP services as well as independent contractor compliance and risk management, RPO, statement-of-work solutions and other services.

“The ZeroChaos name served our clients well over the past 20 years,” CEO Jim Burke said. “As organizations are demanding greater management, performance and financial control over their global workforce and talent supply chains, the Workforce Logiq brand better expresses the full value of what we do today — combining human and data-driven intelligence to make workforce management easier for HR and procurement teams.”

Founded in 1999 as ZeroChaos, Workforce Logiq now operates in 50 countries and counts approximately $3 billion in spend globally. It is headquartered in Orlando, Fla.; its European headquarters is in Stockholm, Sweden.

ZeroChaos in June appointed Jim Burke as CEO to lead the company’s growth under the ownership of The Carlyle Group, which in 2017 announced a “substantial” investment in the firm.