“National Apprenticeship Week” is this week in the UK, 4 March to 8 March. The week is coordinated by the National Apprenticeship Service and aimed at celebrating apprenticeships and the positive impact they have. This year’s theme is “Blaze a Trail”.

Jobs website operator CV-Library Limited reported 74.1% of Brits would choose an apprenticeship over studying for a degree in a release of survey data on Monday. And while 76.1% of Brits haven’t done an apprenticeship, 93.9% believe it can provider a worker with needed skills. The cities with the most Brits believing that apprenticeships are better than studying for a degree, with 95% each, are Aberdeen, Cardiff and Lincoln. CV-Library’s survey included 1,200 UK workers.

BT reported it has created more than 1,600 news apprenticeships and graduate jobs. These jobs and apprenticeships are in engineering, customer service, TV production and cybersecurity. Insurance firm AXA also noted in a blog post Monday that it had begun more than 100 apprenticeships and plans to do more this year.

The UK government had launched a campaign 17 January to promote apprenticeships at a cost of £2.55 million, saying “outdated and snobby attitudes” are putting people off apprenticeships. The Labour Party criticised the move at the time as handing millions of pounds to the “Tories’ favourite advertising agency”.

Apprenticeships were also in the news earlier this year amid discussion over the UK’s apprenticeship levy, which taxes firms with annual paybills of more than £3 million in order to fund new apprenticeships.