Creating a positive corporate culture is top of mind for employers looking to recruit and retain talent, according to a study released today by Robert Half International Inc. (NYSE: RHI). The research found both job seekers and employers place importance on corporate cultural fit.

The study found 35% of workers in the US and 40% in Canada wouldn’t accept a job that was a perfect match if the corporate culture clashed. Additionally, 91% of US managers and 90% of Canadian managers said a candidate’s fit with the organizational culture is equal to or more important than their skills and experience.

While a majority of workers across North America said their ideal corporate culture is “supportive” or “team-oriented,” most described their company as “traditional.”

“In today’s competitive hiring environment, employers risk missing out on strong candidates if they don’t promote what makes their organizational culture unique," said Paul McDonald, senior executive director for Robert Half. “This research reinforces the notion that finding the right fit involves more than evaluating someone’s qualifications and experience. There has to be a focus on what motivates that individual and the type of work environment in which they will thrive.”

The online surveys were developed by Robert Half and conducted by independent research firms. They include responses from more than 1,000 US and more than 500 Canadian workers employed in office environments, and more than 5,500 US and more than 1,200 Canadian senior managers at companies with 20 more employees.