Although 76% of full-time, employed workers are either actively looking for a job or open to new opportunities, nearly half of employers, 48%, can’t seem to find the workers they need to fill their job vacancies, according to CareerBuilder’s 2016 Candidate Behavior study. The recruitment process has become increasingly impersonal — for both candidates and recruiters — and both sides aren’t satisfied with the experience.

“Job seekers may have more of an edge in today’s market as employers grow increasingly competitive for labor – but need to follow new rules of engagement,” said Rosemary Haefner, chief human resources for CareerBuilder. “For employers, it’s important to remember that the candidate experience starts from the very first click and can impact how effectively a company is able to recruit quality candidates, the popularity of its employer brand, the strength and quality of its referrals, and even its bottom line.”

The report noted seven facts every employer should know about the candidate job search experience:

1. Candidates are less likely to jump through hoops. The market has become more employee-centric and candidates are quicker to drop off if the application seems too cumbersome. One in five candidates said they are not willing to complete an application that takes them 20 minutes or more, and 76% want to know how long it will take them to finish an application before it starts. However, the majority of job seekers said they would be willing to endure a lengthy application process if the company is offering a higher base salary.
2. Candidates move on quickly. An inefficient, slow-moving hiring process will kill your recruiting efforts. Sixty-six percent of job seekers said they will wait less than two weeks to hear back from the employer before considering the opportunity a lost cause and moving on to another.
3. If you’re hard to find online, candidates will be too. Most candidates, 64%, said after reading a job posting, they will spend time researching before applying. If they can’t find the info they need on the company, 37% of all candidates will just move on to the next company or job listing. Your company career site and social presence must be strong.
4. Candidates expect more information in the job listing. It’s not enough to describe the company and job. The top things candidates said they want to see in a job posting include salary at 74%, total benefits package at 61% and employee ratings at 46%.
5. Millennials may swipe left if your mobile capabilities are weak. One in 10 millennials said they would drop a company out of consideration if they couldn’t apply to a job via their mobile device. So if your site isn't mobile ready, your pages take too long to load or you have poor navigation through mobile, you could be losing fresh new talent.
6. You may not be covering all your bases. Consumers audiences are very fragmented. Job seekers use up to 16 sources in their job search. Are you everywhere they are?
7. You may not know how good or bad your process is in the eyes of candidates. Only 31 percent of employers claim to have tried applying to one of their company’s open jobs to see what the process is like. Put on that job seeker hat and go to one of your jobs, and go to your career site, and interact with your company through the eyes of the job seeker so you can make improvements where needed.

CareerBuilder’s 2016 Candidate Behavior study, conducted by Inavero between Feb. 5 and March 1, 2016, included 4,505 US job seekers and 505 Canadian job seekers, as well as 1,505 hiring managers and recruiters.