The Staffing the Universe Family of Cos. is rebranding to Equiliem. The announcement was released Wednesday by the East Brunswick, New Jersey-based staffing business operator.

“Consolidating our brands makes it easier for our clients and field employees to engage with our services and expertise so that we can focus on relationships,” Chief Vision Officer Bradley Block said.

Equiliem comprises all the Staffing the Universe Family of Cos. operations, including the former brands Medical Staffing Services Inc., Industrial Staffing Services Inc., Industrial Staffing Services LLC, Rotator Staffing Services Inc. and Block Staffing Services LLC.

The family-owned company was built up over 50 years.

“Equiliem stands on the foundation of Jerry Block, Monte Block and Linda Block, pioneers who shaped the staffing industry, and the core values they built this company on continue to drive our success,” Bradley Block said.