The use of social media to screen candidates is at all-time high, according to CareerBuilder’s annual social media recruitment survey. It found 70% of employers use social media to screen candidates before hiring, up significantly from 60% last year.

More than half of employers, 54%, have found content on social media that caused them not to hire a candidate for an open role. The survey also found about half of employers use social media sites to research current employees, and 34% found content online that caused them to reprimand or fire an employee.

On the flip side, 44% of those surveyed have found content on a social networking site that caused them to hire the candidate. The primary reasons employers hired a candidate based on their social media profiles included the candidate’s background information supported their professional qualifications, 38%; great communication skills, 37%; a professional image, 36%; and creativity, 35%.

Of those who decided not to hire a candidate based on their social media profiles, the reasons included:

• Candidate posted provocative or inappropriate photographs, videos or information: 39%
• Candidate posted information about them drinking or using drugs: 38%
• Candidate had discriminatory comments related to race, gender, religion: 32%
• Candidate bad-mouthed their previous company or fellow employee: 30%
• Candidate lied about qualifications: 27%
• Candidate had poor communication skills: 27%
• Candidate was linked to criminal behavior: 26%
• Candidate shared confidential information from previous employers: 23%
• Candidate’s screen name was unprofessional: 22%
• Candidate lied about an absence: 17%
• Candidate posted too frequently: 17%

This survey was conducted online within the US by Harris Poll on behalf of CareerBuilder 2,380 hiring and human resource managers. It was conducted between Feb. 16 and March 9, 2017.