Recruitment marketing agency Recruitics announced last week it acquired KRT Marketing, a recruitment advertising agency based in the San Francisco Bay Area.

Plans call for KRT to operate under the Recruitics brand and keep its company headquarters and regional offices.

“This alliance creates an amazing team of recruitment marketing professionals, backed by best-in-class technology, to service the enterprise market,” Recruitics CEO Josh Gampel said.

Recruitics had launched a programmatic job advertising platform in 2012.

“By leveraging our combined technologies, data and industry knowledge we can provide our clients with a truly unique and differentiated approach to programmatic job advertising to help them achieve their goals,” Mona Tawakali, partner, KRT Marketing, said in a statement.