Human cloud platform Jyve announced it raised $35 million in aggregate funding. The San Francisco-based company aims to provide retailers with flexible labor. Its workers, called “Jyvers” can fill a variety of roles, including merchandising, stocking, e-commerce fulfillment, shelf auditing and brand ambassadorship among others.

The company also named Anu Gupta, formerly Target’s senior VP of strategy execution and operational excellence, as COO and Ralph Leung, a former Morgan Stanley senior investment banker, as CFO.

Jyve’s platform, which it calls “skills-as-a-Service,” uses machine learning to source and identify certified, skilled talent. As assignments are completed, Jyve aims to provide client companies with insight into on-the-ground demand and performance. 

Four people founded the company in 2015 — Brad Oberwager, Cammy Bergren, James Kairos and Sam Purtill. The company reported it has 6,000-plus “Jyvers”; its press release also reported $400 million in bookings from grocers, brands and retailers after three years in stealth.

Funding came from SignalFire, Crosscut Ventures, Ridge Ventures, and New Enterprise Associates.