Allegis Group launched a new brand identity and logo today that includes the new tagline “Opportunity Starts Here.”

“As we’ve expanded across the globe and entered into new markets, we see a growing need to tell our story,” President Andy Hilger said.

“Organizations are looking for partners who possess expertise globally, across a range of skills, solutions and delivery models,” Hilger said. “Our redefined brand reflects the broad strategic value we provide, highlighting to the market that Allegis Group capably delivers on the diverse needs of companies who are figuring out how to best get work done in this rapidly evolving world.”

Maryland-based Allegis Group recently ranked as the largest US staffing provider in Staffing Industry Analysts’ list of largest US staffing firms.

 Several other workforce ecosystem firms have also announced brand updates:

• Professional employer organization TriNet Group Inc. (NYSE: TNET) also today launched a new brand identity and its new tagline, “Incredible starts here.” Michael Mendenhall, senior VP, chief marketing officer and chief communications at TriNet, said “our new tagline is a celebration of our clients and all small and medium size businesses, from Main Street to Wall Street — and an affirmation of their goals, dedication and vision to deliver nothing short of incredible.”
• Modis, a part of The Adecco Group, announced a rebranding in July as part of an effort to have one global brand that represents engineering, IT and life science staffing.
• Executive search firm Korn Ferry International Inc. (NYSE: KFY) discussed its rebranding last week when it released earnings for its fiscal first quarter.