Appointed president of Staffing Industry Analysts (SIA) in 2024, Ursula Williams has overall responsibility for the company’s global strategy, operations and growth. From 2019 to 2024 Williams was SIA’s chief operating officer (COO), overseeing all commercial operations. This included all memberships and councils, strategic solutions, conferences, marketing, communications and technology operations. Williams is also part of the executive leadership team for SIA’s parent company, Crain Communications.

Prior to her COO role, Williams served as executive vice president focusing on superior and innovative products and services for the staffing and workforce solutions ecosystem. She led the creation and development of SIA’s award-winning Collaboration in the Gig Economy conference. Williams also led a company rebrand to reflect SIA’s global growth and ongoing role in providing business intelligence, research and insights across an increasingly dynamic and complex landscape.

Williams joined SIA in 2015 as senior vice president of global strategy and marketing. She has nearly three decades of industry leadership with extensive prior experience such as senior executive positions at Randstad Professionals and Vedior – where she oversaw strategy, sales and delivery for the largest contingent labor buyers in the division. Williams has also been responsible for field and corporate level operations, new product development, branding, web strategies and talent recruitment programs.

Williams is a member of the US Staffing Leadership Council, part of the Women Business Collaborative (WBC), committed to the acceleration of equitable and inclusive workplace environment in the staffing industry. She also co-authored Together We Rise, a collection of stories from women who came together during the COVID-19 pandemic to exemplify the power of women supporting women.