WilsonHCG, a provider of RPO, executive search and other services, rebranded to Wilson. The rebranding also includes a new visual identity for the firm.

“We’ve grown the company so much since it was established,” CEO John Wilson said in a press release. “We wanted to make sure the brand aligns with the unique approach we take when helping global organizations build and maintain sustainable workforces that drive organizational success.”

The company announced the move on Nov. 14.

“We recognize that the talent market has evolved rapidly over the past few years, and we’ve also evolved with it,” COO Kim Pope said in a press release. “The brand refresh reflects our evolving vision to deliver even greater value to our customers through our integrated talent solutions which align permanent and continent talent strategies for increased workforce agility and sustainability.”

Kim Pope, who appeared on this year’s Global Staffing 150 list of women in staffing, also noted a lot of people had already been referring to the firm as Wilson. The rebranding makes it official.