Data science and analytics is one of the fastest-growing work categories, according to data released today by Upwork Inc. (NASDAQ: UPWK). And the fastest-growing skills in that category were generative AI modeling and machine learning.

Online talent platform Upwork released its lists today of most in-demand and fastest-growing skills for 2024.

“In 2024, emergent technologies like generative AI are having a major impact on the skills-based economy,” Kelly Monahan, managing director of the Upwork Research Institute, said in a press statement. “Of course, business demand for these types of skills is increasing, but we’re also seeing a complementary impact whereby AI technology is driving greater demand for all types of work across our marketplace.”

Other notable new skills to make the top 10 most in-demand skills lists this year include medical and executive virtual assistance, development and IT project management, and digital marketing campaign management.

Data for the report was sourced from the Upwork database and is based on freelancer earnings from Jan. 1 to Dec. 31, 2023.

Here are Upwork’s lists of most in-demand skills for 2024:

Data science and analytics skills

1. Data analytics
2. Machine learning
3. Data visualization
4. Data extraction
5. Data engineering
6. Data processing
7. Data mining
8. Experimentation and testing
9. Deep learning
10. Generative AI modeling

The three fastest-growing data science and analytics skills are:

1. Generative AI modeling
2. Machine leaning
3. Data analytics

Coding and web development skills

1. Full-stack development
2. Front-end development
3. Web design
4. Mobile app development
5. Back-end development
6. Ecommerce website development
7. UX/UI design
8. Scripting and automation
9. CMS development
10. Manual testing

The three fastest-growing coding and web development skills are:

1. Scripting and automation
2. Database development
3. Web design

Sales and marketing skills

1. Social media marketing
2. SEO
3. Sales and business development
4. Lead generation
5. Telemarketing
6. Search engine marketing
7. Marketing automation
8. Email marketing
9. Marketing strategy
10. Campaign management

The three fastest-growing sales and marketing skills are:

1. Marketing automation
2. Sales and business development
3. Email marketing

Accounting and consulting skills

1. Accounting
2. Bookkeeping
3. Recruiting and talent sourcing
4. Financial analysis and modeling
5. Management consulting
6. HR administration
7. Instructional design
8. Business analysis and strategy
9. Tax preparation
10. Financial management/CFO

The three fastest-growing accounting and consulting skills are:

1. Personal coaching
2. Financial management/CFO
3. Bookkeeping

Customer services and administrative support skills

1. General virtual assistance
2. Data entry
3. Digital project management
4. General research services
5. Dropshipping and order processing
6. Market research
7. Executive virtual assistance
8. Manual transcription
9. Development and IT project management
10. Medical virtual assistance

The three fastest-growing customer services and administrative support skills are:

1. Business project management
2. Medical virtual assistance
3. Supply chain and logistics project management

Design and creative skills

1. Graphic design
2. Video editing
3. Presentation design
4. Illustration
5. Image editing
6. 3D animation
7. Video production
8. Product and industrial design
9. Cartoon and comic illustration
10. Logo design

The three fastest-growing design and creative skills are:

1. Packaging design
2. Music production
3. Videography