India-based Tech Mahindra is holding discussions to build a global capability centre (GCC) for the US-based company Goodyear Tire & Rubber as a part of its three-year Project Fortius, reports Outlook Business, and LiveMint (paywall), which cited sources. The centre will create nearly 3,000 jobs across various roles, including research and development (R&D) and IT operations of the US company.

The move is part of the strategy that has been put in place by Tech Mahindra’s CEO Mohit Joshi to push for GCCs as a driver for revenue growth mainly focused on increasing operating margins. Last year in April, the company unveiled Project Fortius with a target to achieve a 15% operating margin. The company had announced earlier that in order to achieve the target, it will focus more on organic growth than acquisitions. 

Tech Mahindra isn’t the only company that is pushing for GCCs in the country to drive growth and employment. In January, Adecco India, a subsidiary of the Adecco Group, announced its plan to expand GCCs in Bengaluru and add jobs to increase its workforce to over 2,500 by the year-end.

Last month, Tech Mahindra reported revenue rose 1.4% year over year in its fiscal third quarter, which ended 31 December 2024, to INR 132.9 billion (USD 1.53 billion).