Target HR, an HR services outsourcing and staffing provider in Egypt, announced it has acquired the brand license rights to operate Manpower, a global contingent staffing and permanent recruitment brand under ManpowerGroup, in Egypt.

Under this agreement, Target HR will operate under the Manpower brand.

The strategic partnership strengthens ManpowerGroup’s footprint in the region while driving the growth of the Egypt business under its Manpower brand.

“Our expansion into Egypt via the Manpower brand is an important step in our global growth strategy,” said François Lançon, President, Asia Pacific Middle East Region, ManpowerGroup, in a press release. “With Egypt’s dynamic economy and young, talented workforce, we see tremendous potential in helping businesses grow by providing them with the right talent and workforce solutions. This aligns with our mission to connect people with meaningful work while driving business success for our clients around the globe. We are excited to work with Target HR to bring our expertise to this vibrant market.”

Mohamed El Derwy, CEO of Target HR, added, “We are thrilled to partner with ManpowerGroup to bring the Manpower brand into Egypt. This partnership allows us to deliver greater value to our clients by offering innovative recruitment and workforce management solutions and provide job seekers with new career opportunities. Together, we are set to redefine the future of work in Egypt.”

Manpower Egypt will provide a comprehensive range of services, including temporary and permanent staffing, talent management, and specialized HR solutions tailored to the unique needs of the Egyptian market, the companies stated.

Established in 2007, Target HR provides permanent recruitment, contract staffing, HR & payroll outsourcing, EOR (employer of record) and global staffing.