Randstad US officially announces 2-sided marketplace app
Randstad US officially announces 2-sided marketplace app
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Randstad, the third-largest staffing firm in the US, officially announced its new app on Sept. 18, which gives the company a staffing platform enabling workers to register and choose their own jobs.
“This is a full two-sided marketplace for clients and talent,” Greg Dyer, chief commercial officer at Randstad US, said in an interview with SIA.
The app serves workers and clients in the US and focuses on industrial staffing, though perm positions in the skilled trades are still handled traditionally. The app also handles white-collar positions such as data entry, administrative assistants and retail customer service.
“For the most part, the talent are in control, versus traditional models where the recruiters are selling talent on a job,” Dyer said.
Candidates can choose assignments based on their qualifications. Workers are able to rate their assignments and customers can rate talent. Candidates are also validated if they need a background check or drug screen.
Show-up rates and completions have improved with the app as the talent picks its own assignments, Dyer said.
Still, the company is taking an omnichannel approach, keeping both the app and traditional staffing.
Work on the app started about four years ago. Ultimately, it launched in Dallas before expanding to the rest of Texas and then in Florida. In May of this year, it launched in other states. Today it is in operation across 39 states and the District of Columbia, and Randstad formally announced the app Sept. 18.
The app gives clients access to more than 450,000 skilled workers, according to the company.
Randstad previously had a traditional post-and-apply app for the US, though that product has been retired.
Separately, SIA research showed that the use of temporary staffing platforms among large staffing firms is growing. Today, 12 of the 15 largest staffing firms worldwide have a staffing platform, up from just four in 2019, according to the latest research findings.