Pinnacle Group, a Dallas-based workforce solutions company, launched a new brand to more clearly differentiate its service lines.

The new staffing brand, PTR Global, will provide all Pinnacle’s IT and professional talent acquisition services including contract/contract-to-hire, professional services, recruitment process outsourcing, direct hire and direct sourcing. It targets large buyers of contingent labor and companies in tech/telecom, media and communications, financial services, travel and hospitality, and energy/utilities.

The company’s managed services — SOW/services procurement, employer/agent of record and VMS advisory — will continue to be provided by the Pinnacle Group brand.

“For 28 years, we have operated under a unified brand for all services. While we have experienced tremendous success and growth under this model, we have reached a size and scale where we believe differentiating our brands will be more effective going forward,” Nina Vaca, Pinnacle Group Chairman and CEO Nina Vaca said in a press release. “PTR Global is a critical part of our long-term strategic plan and we will invest in developing it into an industry-leading brand in its own right.”

Founded in 1996 by Nina Vaca, Pinnacle Group counts more than 20% of the Fortune 100 as customers and operates in more than 20 countries.