Online recruitment in the Philippines registered a 20% increase in October 2024 compared to October 2023, according to the latest foundit Insights Tracker.

This surge, driven by strategic economic reforms and infrastructure development, highlights the region’s potential for robust economic growth, foundit stated.

The index reached 163 in October 2024, up from 118 in October 2023, up 20%.

Hiring activity saw a 15% month-over-month increase, with the index rising from 142 in September 2024 to 163 in October 2024, reflecting a strengthening job market.

Over the past six months, hiring activity surged by 21%, driven by government initiatives focused on infrastructure development and economic reforms aimed at attracting foreign direct investments (FDI).

By sector, retail experienced a 119% year-over-year increase in hiring demand, driven by the e-commerce boom. This increase highlights the growing importance of digital transformation in meeting consumer needs.

The logistics, courier, freight, and transportation sector saw a 78% annual growth, reflecting expanded supply chain operations. The advertising, market research, public relations, media, and entertainment sector recorded a 70% increase in hiring activity, showcasing the dynamic nature of these fields.

Meanwhile, there was a 127% increase in hiring for sales and business development roles, indicating a strategic shift towards strengthening sales networks.

Purchase, logistics, and supply chain roles saw a 103% rise, aligning with the broader industry trend of optimising supply chains. Marketing and communications roles experienced a 69% increase, driven by a focus on influencer marketing and brand engagement.