Approximately 73% of the e-commerce and tech startups in India are planning to expand their headcount, according to the Employment Outlook Report for October 2024 to March 2025 by TeamLease Services, published in Indo-Asian News Service.

Advancements in AI fuelled this surge, the rise of Web 3.0 applications, and the increasing adoption of direct-to-consumer (D2C) models.

TeamLease’s report also stated that about 89% of e-commerce companies in India have adopted hybrid staffing models, blending permanent and temporary workforces to stay flexible amid fluctuating requirements.

“The shift toward hybrid staffing models, coupled with technological advancements, underscores the resilience and adaptability of e-commerce and tech startups,” Balasubramanian A, Senior VP and Business Head at TeamLease, said in the press release.

“As we embrace this transformative phase, focusing on talent retention, inclusion, and upskilling will be key to sustained growth and innovation, Balasubramanian added.

Meanwhile, employee retention has also taken centre stage, according to TeamLease. With 88% of e-commerce firms intensifying their focus on targeted incentives, recognition programs, and career development opportunities, companies are prioritising a ‘motivated and stable’ workforce to sustain operations and fuel growth.

The report also underscored the geographical distribution of job creation, with Bengaluru (61%) and Chennai (59%) continuing to lead, while Pune (21%) emerged as an up-and-coming hub for tech talent.

According to the report, e-commerce firms are using real-time inventory management systems, predictive analytics, and automation to improve supply chains and customer experiences. Meanwhile, e-commerce and tech startups, on the other hand, are leveraging AI-powered customer insights and product innovations, driving demand for specialised roles like full-stack engineers and cloud architects, essential for creating seamless digital ecosystems.