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Staffing 100 North America

The Staffing 100 North America list celebrates the remarkable leaders whose influence and accomplishments elevate the workforce solutions ecosystem and take the industry forward.  

2025 Staffing 100 North America

Hayden Brown

President and CEO | Upwork

honoree profile

Hayden Brown recently completed her fifth year at the helm of Upwork — and there is ample cause for celebration. Leading the company’s AI strategy, in the past year she oversaw the introduction of Uma, Upwork’s Mindful AI. Uma helps clients identify top talent, compare proposals and streamline communication, all while improving productivity for clients and talent. Brown envisions a future where customers go beyond hiring talent to achieve complete work outcomes on demand. She believes AI-driven tools, combined with human expertise, will help professionals build thriving entrepreneurial careers while delivering unparalleled client value. Brown serves on the advisory board for Bridge 2 Technologies (B2T).