Lassi Määttä

An entrepreneurial business leader focused on developing innovative business solutions, Lassi Määttä oversees Barona, a Finland-based staffing firm operating in nine countries. In recent years, Määttä has been a catalyst for new business models and opportunities, particularly within the tourism sector. Under his leadership, the company employed more than 12,500 people in 2023. Määttä ardently believes in the philosophy of “crossing the road together to a brighter future,” creating an environment where change is not merely accepted but celebrated.