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40 Under 40

The 40 Under 40 honors the rising stars making their mark on the workforce solutions ecosystem.

2024 40 Under 40

Sera Berlacher

VP, Client Services | SPECTRAFORCE

honoree profile

Sera Berlacher’s passion for fostering growth, plus her ability to thrive in an industry built on relationships and people, have been instrumental in her success.  

With a background in sales, Berlacher in 2015 relocated to California from North Carolina to lead Spectraforce’s West Coast operations, opening its first San Francisco office. Under her leadership, the firm rapidly expanded, and she now oversees roughly 150 client accounts across the US and Canada. 
“The staffing industry significantly propels economic growth and provides life-changing career opportunities for our contractors,” Berlacher says. “I didn’t fully grasp its far-reaching impact until I experienced it firsthand.”

Since taking on a leadership role in 2021, she’s driven a 21% compound annual growth rate through strategic initiatives. “We’ve made a lot of changes within our department,” she says. “I partnered with my team on enhancing internal processes, restructuring our vertical alignment, and creating new roles to accelerate growth.” 

Building on this, Berlacher and her team propelled the company’s revenue to surpass $200 million in 2022 and 2023. “When I joined Spectraforce in 2015, revenue was just over $80 million,” she reflects. “Doubling its size during my tenure has been incredibly rewarding.” 

Berlacher is dedicated to improving lives and enhancing processes. “Every day, I strive to make a tangible difference,” she says. “My mission is to provide the best experience for our clients and workforce.” Spectraforce was recently recognized as one of SIA’s 2024 Best Firms to Work For, which exemplifies the innovation and excellence she brings to the company. Looking ahead, she plans to expand new departments and invest further in AI technology for growth and efficiency.