Skip page header and navigation

AI in recruiting: Balancing automation with human insight

Staffing Stream

AI in recruiting: Balancing automation with human insight

Rod Telpizov
| November 18, 2024
Image
Human and Robot Hands Reaching Artificial Intelligence Concept 3d Illustration

main content

AI has become a powerful tool in recruitment, bringing automation and efficiency to tasks like résumé screening, candidate matching and interview scheduling. According to LinkedIn’s Future of Recruiting 2024 report, 62% of talent acquisition professionals say they are optimistic about AI’s impact on recruitment, yet only 27% are using or experimenting with generative AI. This signals the need for a balanced approach that combines AI’s strengths with essential human elements.

AI’s Role in Recruitment

Screen résumés efficiently. AI enhances efficiency by automatically parsing through résumés to identify qualified candidates in seconds. For example, Unilever uses AI to screen candidates and schedule interviews, saving recruiter time by 75%.

Match candidates accurately. In a typical recruitment process, 42% of résumés don’t meet job requirements, according to research by Robert Half. AI-powered matching systems address this by analyzing job descriptions and candidate profiles to rank applicants by fit.

Enhance candidate engagement. AI-driven chatbots enhance engagement by guiding candidates through application processes and answering common questions. Ikea’s chatbots, for example, doubled monthly application volume, resulting in a 10% increase in conversion rates.

Automate interview scheduling. AI systems manage interview schedule efficiently, saving significant recruiter time. Nestlé’s use of AI-based interview scheduling saved 8,000 hours per month, saw a 600% increase in interviews and scheduled 25,000 interviews in just one year.

Conduct preliminary candidate assessments. AI can assess candidates’ technical skills through standardized tests and video interviews. Unilever uses AI to evaluate large applicant pools, combining online assessments and AI-analyzed video interviews, which narrowed down a pool of 45,000 applicants to 300 in four weeks, compared to the traditional four-month hiring timeline.

Limitation of AI in Recruitment

Determine cultural fit. AI can analyze qualifications but lacks the ability to evaluate if a candidate’s values and work style align with the company’s culture. Cultural fit involves a nuanced understanding of both the candidate and the team dynamics, a level of insight that only humans can provide.

Evaluate complex skills tests. While AI can administer and score basic tests, it falls short of the comprehensive understanding that human evaluators bring. Certain tests, such as those for reasoning, judgement or simulations, require subjective judgment and an understanding of candidate responses beyond just right or wrong answers. Human interviewers can ask follow-up questions and probe further into a candidate’s thought process, making their evaluations richer and more nuanced.

Interpret nonverbal cues and emotions. AI struggles with reading body language, an essential part of human communication that helps interviewers gauge qualities like confidence and honesty. While AI can analyze vocal tone to a degree, it cannot fully understand complex human emotions or subtle cues, an area where human recruiters provide more comprehensive assessments.

Assess soft skills. AI is adept at evaluating technical abilities but struggles with soft skills like empathy and leadership, which require interpreting tone, context and nonverbal signals. Empathy, for example, is challenging for AI to assess because it depends on recognizing and responding to emotions authentically.

Build genuine relationships. Relationship-building requires personalization and empathy — qualities that AI cannot replicate. Human recruiters can foster rapport by understanding candidates’ unique goals and aspirations, creating a positive and supportive experience.

AI has transformed many aspects of recruiting, but it’s not a complete solution. Areas like evaluating cultural fit, conducting skill assessments, and fostering relationships require human judgment and empathy. By understanding AI’s strengths and weaknesses, companies can create a recruitment strategy that combines AI-driven efficiencies with human insight, ultimately leveraging the strengths of both approaches for optimal results.