Each week, we highlight a 2024 CW Program Game Changer — a professional who has elevated their program to the next level. This week we feature Paul Labelle, director, procurement category management, contingent labor at Interpublic Group.

Over the past two years, Labelle has helped streamline contract management at the marketing solutions and advertising services firm and negotiate enterprise agreements with key influencer marketing platforms to improve terms and conditions commercially and legally. Read about his accomplishments.

SIA will begin accepting nominations for the 2025 CW Program Game Changers list at the end of March 2025. Sign up to be notified when nominations open.