Talent platforms or the “human cloud” are an emerging group of technology companies that connect workers to work (typically contingent) through a website or some other digital platform. 

In 2019, firms processed $178.5 billion in global human cloud spend. Human cloud platforms that primarily sell to consumers (B2C), such as Uber, Lyft, Postmates, or Instacart, accounted for most of the human cloud spend, generating $169.1 billion in spend, by our estimates. Human cloud companies selling primarily to businesses (B2B) generated $9.4 billion.

This comprehensive 80-page report explores a confluence of forces propelling this rapidly growing and evolving segment of the workforce solutions ecosystem to inform industry stakeholders and support strategic planning initiatives.

Included are segmented global market size estimates, analysis of trends, a list of the largest platforms by annual gross spend and a directory of 267 B2B-focused talent platforms.