With the ongoing labor shortage, organizations must find ways to broaden their talent pool, and parents and caregivers offer a large and underutilized source. However, we find that gender bias is pervasive and has a significant impact on corporate practices, while lack of flexibility is the most significant barrier to success among today’s contingent program managers.

Those who follow advanced practices toward parents and caregivers experience are far more likely to achieve strong ROI and talent attraction amount this group, which represents upwards of 60% of the population.

What are the essential practices these leaders follow? This custom research report, commissioned by The Mom Project, seeks to answer this question through a data-driven approach supplemented by in-depth interviews with industry leaders.