John Schroeder is the managing director of custom research at Staffing Industry Analysts (SIA). In this newly created position, he helps clients with strategic market intelligence. This includes market sizing, market growth and market landscape for internal corporate strategy as well as through leadership designed to grow clients’ brand equity, awareness and market presence. Prior to joining SIA, Schroeder led marketing consulting firm Nova Foresight, creating growth strategies for HR tech, B2B and consumer companies. Before Nova, he founded and led a global innovation group at market research firm Nielsen and worked as a consultant at Deloitte. Schroeder has a Master of Business Administration in strategy, marketing and finance from the Kellogg School of Management at Northwestern University.