Organizational culture and employer brand are top competitive advantages when recruiting talent, according to a global executive survey by Futurestep, a division of Korn Ferry (NYSE: KFY).

The survey found 63% of respondents said organizational culture is the top recruiting advantage for global organizations, followed by a leading employer brand at 26%. Higher salaries and promoting quickly may not be as competitive when recruiting talent, with responses at 6% and 5% respectively.

However, the survey found salary does rank as the top negotiating sticking point for new hires.

“Focusing on culture and how that brand is represented in the marketplace has a critical impact on attracting and retaining the talent that will drive business success,” said Neil Griffiths, Futurestep global practice leader – talent communications and employer brand. “The survey results indicate that employers need to think more broadly about what attracts top talent to their organization.”

When asked about finding qualified job candidates, 61% of respondents said it was harder to find qualified job candidates than a year ago compared to 39% who said it was easier to find qualified job candidates than a year ago.

Survey participants were asked, “What is the top negotiating sticking point for new hires?” Responses include:

• Salary: 53%
• Title: 11%
• Vacation: 4%
• Flexibility: 33%

Survey participants were asked, “What’s the top thing that gives a company a competitive advantage for hiring the best in the industry?” Responses include:

• Leading employer brand: 26%
• Higher salaries: 6%
• Organizational culture: 63%
• Reputation for promoting quickly: 5%

The global survey included more than 1,000 responses and took place in May 2015.