When consumers loyally purchase the same product or post photos of the items they bought on social media, it’s usually because they have formed an emotional connection with the brand. The brand’s values align with theirs, and the product is a reflection of them, Kim Pope, VP of recruitment solutions at WilsonHCG, writes in The Staffing Stream. So, why aren’t we approaching candidates the same way?

The Staffing Stream is a blog where issues, trends and views from all corners of the staffing industry are discussed. Our ecosystem includes a range of thought leaders — such as executives at staffing firms, buyers of staffing services and representatives of industry vendors, among others.