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2014 Online Staffing Platform Landscape: Can more be better?

  • We have identified 145 online staffing platform businesses operating around the world, including 33 “witkeys” (the Chinese variant of online staffing). There are actually likely to a larger number of tiny platform businesses we have not detected yet.
  • In 2013, only a fairly small number of these online staffing business processed annual spend of more than $25 million, with the now-merged Elance-oDesk being the industry giant by far with combined spend of $750 million. In 2014, however, more platforms should cross the $100 million level of annual spend.
  • In 2013, all platforms globally processed an estimated $1.4 billion-1.6 billion of gross spend (dollar value of work completed and paid for). 2014 seems to be shaping up to be another year of very strong double digit growth in this segment.

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