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Survey: Location Is Top Draw for Job Seekers

June 21 2012

Competitive compensation is important, but it only ranks sixth among reasons job candidates apply for a position, according to poll results released by CareerBuilder. The most-cited reason job seekers apply for a position is “location” with 45 percent of job seekers citing it why they applied for a job.

Location was followed by “desirable industry,” 33 percent; “reputation of the company,” 25 percent; “interesting assignments,” 23 percent; and “advancement opportunities,” 22 percent.

The survey also found that technical issues such as a broken website link and computer/Internet problems were the top reasons workers did not end up applying for a job. The application process being too lengthy ranked as the third reason a job seeker did not apply for the job.

CareerBuilder’s data was collected from more than 800,000 U.S. candidates who applied to jobs from June 1, 2011, to April 30, 2012, on behalf of nearly 1,500 companies.


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