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Survey: Business majors in demand

May 02 2013

Business and technical majors are the most sought-after graduates, according to a new survey by CareerBuilder. Advertising topped the list of industries with the largest year-over-year growth for entry-level jobs.

“More than half of employers reported they plan to hire recent college graduates this year,” said CareerBuilder CEO Matt Ferguson. “College students who are graduating in business, technology and health-related majors will have an advantage in terms of the volume of opportunities available today. However, other majors such as liberal arts and sciences are also attractive to employers as they look for individuals with strong communications and critical-thinking skills.”

The survey asked companies which college majors were most in demand at their firms.

In-demand college majors:

  1. Business: 31 percent
  2. Computer and information sciences: 24 percent
  3. Engineering: 17 percent
  4. Health professions and related clinical sciences: 10 percent
  5. Engineering technologies: 9 percent 
  6. Math and statistics: 9 percent
  7. Communications technologies: 7 percent
  8. Education: 7 percent
  9. Science technologies: 6 percent
  10. Liberal arts and sciences, general studies and humanities: 6 percent

Industries with the largest year-over-year growth for entry-level jobs (with at least 1,000 active jobs in March) include:

  1. Advertising: 55 percent
  2. Computer software: 37 percent
  3. Accounting and finance: 36 percent
  4. Hospitality: 36 percent
  5. Automotive-motor vehicles: 25 percent
  6. Sales and marketing: 21 percent
  7. Training: 21 percent
  8. Not for profit-charitable: 17 percent
  9. Retail: 16 percent
  10. Healthcare – health services: 16 percent

The study was conducted online by Harris Interactive on behalf of CareerBuilder among 2,184 hiring managers and human resource professionals nationwide. It was conducted between Feb. 11 and March 6.


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