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Improving brand awareness, communication and the experiences of both job seekers and staffing buyers represent three key opportunities for staffing firms, according to a study by CareerBuilder.com and the Inavero Institute for Service Research. The study included almost 9,000 candidates and more than 1,500 staffing buyers.
One in three staffing buyers can't name a staffing company other than the one they are currently using, according to the survey. In addition, 40% of job seekers were unable to name a single staffing firm, and just one in five used a staffing firm as part of their last job search.