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Marketers: Social Media Is Hottest Job for 2013

January 28 2013

Social media marketing ranked as the most in-demand marketing job for 2013, according to a new survey by staffing firm Aquent in conjunction with The American Marketing Association.

Twenty-five percent of the 2,600 marketers surveyed projected social media marketing will be the most in-demand job, according to Aquent. The second most in-demand, cited by 21 percent, was online content creation. In third place was brand or product management as projected by 17 percent.

The survey also found that two thirds of marketers expect salary increases this year and one in five expect an increase of 10 percent or more.

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