Daily News

View All News

Creative employers: 63% would haggle over pay

May 14 2013

Sixty-three percent of advertising and marketing executives are at least somewhat willing to negotiate compensation when extending a job offer to a top candidate, according to a survey by The Creative Group, the marketing/creative staffing division of Robert Half International Inc. (NYSE: RHI). Twenty-eight percent are not.

“Job seekers often have more leverage than they realize when negotiating a starting salary,” said Donna Farrugia, executive director of The Creative Group. “Businesses that have gone through the process of selecting a top candidate are motivated to hire that person, even if they have to sweeten the deal.”

Advertising and marketing executives were asked, “When extending a job offer to a top candidate, how willing are you to negotiate compensation?” Their responses include:

  • Very willing: 23 percent
  • Somewhat willing: 40 percent
  • Not very willing: 14 percent
  • Not at all willing: 14 percent
  • Don’t know/no answer: 9 percent

The national study was developed by The Creative Group and conducted by an independent research firm. It included more than 500 telephone interviews — approximately 375 with marketing executives randomly selected from companies with 100 or more employees and 125 with advertising executives randomly selected from agencies with 20 or more employees.


Add New Comment

Post comment

NOTE: Links will not be clickable.
Security text:*