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College students list most-desirable employers

March 25 2014

Undergraduate students listed their most-desirable employers in a new survey released by Universum, a global employer brand research firm. Some of the top firms included Google, Apple and Boeing.

“As the competition for top talent grows increasingly fierce, it’s more important than ever for employers to be proactive about building brands to attract the right people,” said Melissa Murray Bailey, president – Universum Americas.

“One of the biggest challenges employers face right now is differentiating themselves from their competition,” Bailey said. “Because students are so open-minded about their employers, it’s more important than ever for employers to stand apart from the crowd.”

The top 10 companies by college major included:

Business students:

  1. Google
  2. Walt Disney Company
  3. Apple
  4. EY (Ernst & Young)
  5. J.P. Morgan
  6. Deloitte
  7. PwC (PricewaterhouseCoopers)
  8. Nike
  9. Goldman Sachs
  10. KPMG LLP

Engineering students:

  1. Boeing
  2. NASA
  3. Google
  4. Lockheed Martin Corporation
  5. General Electric
  6. ExxonMobil
  7. Apple
  8. Microsoft
  9. Walt Disney Company
  10. Intel

Computer science students:

  1. Google
  2. Microsoft
  3. Apple
  4. Amazon
  5. Facebook
  6. Blizzard Entertainment
  7. Sony
  8. IBM
  9. Walt Disney Company
  10. Intel

Natural science students:

  1. National Institutes of Health
  2. Mayo Clinic
  3. Centers for Disease Control
  4. American Cancer Society
  5. Environmental Protection Agency (EPA)
  6. Google
  7. Peace Corps
  8. Walt Disney Company
  9. NASA
  10. FBI

Humanities:

  1. Walt Disney Company
  2. Google
  3. U.S. Department of State
  4. United Nations
  5. Teach for America
  6. FBI
  7. Peace Corps
  8. Apple
  9. NBCUniversal
  10. National Security Agency (NSA)

The survey was conducted between October 2013 and January 2014. It included 46,000 undergraduate students.

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