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Adecco, the world’s largest staffing firm, reached an agreement with blogger Turner C. Barr concerning its “Around the World in 80 Jobs” contest. Barr alleged Adecco used his brand, image and web personality in its marketing campaign. His website, “Around the World in 80 Jobs,” chronicles his adventures traveling the world working interesting jobs. Read about the controversy here.
Barr on Monday asked Adecco to apologize, compensate him the same amount paid to the advertising firm for the marketing initiative, stop using the “Around the World in 80 Jobs” brand name and drop the trademarks, and make a $50,000 charitable donation.
“I want you all to know that Adecco stepped up, recognized their mistake, and made it right by graciously accepting all of the terms for common grounds I brought forth, in full, in order to reach a constructive ending,” Barr said Wednesday on his website. “I’m also pleased that Adecco stuck to their commitment to the kids for the work experiences abroad.”
Yesterday, Adecco posted the following response on Facebook:
We have spoken with Turner and have come to an agreement about how we can make it right with him. Sometimes corporations can make mistakes. We are sorry, Turner.
We will also deliver on our promise to the youngsters who won and deserve a unique job experience. We will make sure that every winner experiences the possibilities and opportunities the world of work brings.
We’ve learned a lot in the past few weeks. We will work to make this right. We will do this because we are a company of great people who sometimes make mistakes, learn from them and do better next time.