Bryan Peña

VP, Contingent Workforce Strategies and Research

Bryan Peña
bpenaSPAMFILTER@staffingindustry.com

Bryan is the globally recognized expert on all aspects of flexible staffing programs and strategies, including management issues, MSP models, VMS technology, variable and full time labor, service program pricing options, contract and labor law, RFx process and supplier negotiation strategies. As a executive member of the Strategic Solutions Group and at Staffing Industry Analysts (SIA), Bryan has a unique dual role. He is responsible for identifying, developing and implementing cutting-edge research and a strategy agenda for the end users of contingent labor across the Globe. Additionally, he assists CWS Council members in deploying tested strategies for managing their extended workforce programs. The total estimated contingent spend under management for CWS Council members exceeds $100 billion across a number of disparate industries from pharma and finance, to energy and software. Giving Bryan and the SIA team a unique visibility to the largest external labor market sample on the planet. Bryan also guides SIA’s staffing and MSP corporate membership from a buyer perspective as well as crafting the format and content for SIA webinars and conferences. Bryan’s knowledge comes from hands-on experience, having worked for more than a decade in various strategic sourcing leadership roles for Fortune 500 companies, implementing successful cross-unit programs and providing contingent workforce guidance to program managers worldwide. In 2012 Bryan and his team were tasked with developing and deploying an industry standard contingent workforce program management accreditation program. The Certified Contingent Workforce Professional (CCWP) designation is psychometrically defensible accreditation of its kind dedicated entirely to the contingent workforce practitioner. It would not be a stretch to say that he literally “wrote the book” on extended workforce management.

Bryan also is well-known for his regular column, from SIA’s electronic newsletter CWS 3.0. An accomplished and often-requested global keynote speaker, Bryan is often responsible for leading and facilitating conferences, executive briefings and provide strategic advisory services in the procurement/staffing space all over the World. His material is referenced in many industry blogs, reprints, and is included in various well-known business school curriculums. 

Prior to joining SIA, Bryan was senior global commodity manager of professional services at Avery Dennison, a $5.3 billion global leader in pressure-sensitive technology and self-adhesive solutions for consumer products and label materials. As part of the company’s global procurement group, Bryan and his team were responsible for the management of all professional services and technology procurement worldwide. He led his team in procurement oversight for global travel, marketing, freight, capital expenses, MRO services, print communications, environmental services, and a host of other indirect verticals. This job helped sharpen Bryan’s international view of temporary labor contracts and consulting agreements. As a result, Bryan has the customer’s perspective and understands the trends in recruiting and human resource software applications. Bryan has supervised several global contingent labor programs of over $100 million in spend and total procurement management spend in excess of $750 million.

Bryan’s previous experience includes a stint at Vivendi Universal Entertainment (now NBC Universal) North America as acting director of strategic sourcing and professional services; while there, he implemented several early adapter VMS/MSP solutions, covering more than $100 million in total contingent labor spend.

A California native, Bryan graduated with a BA in economics from University of California at San Diego and lives with his wife and three children in La Verne, CA.

Recent Articles

SOW & Project Services - are Europeans late adopters?

March 25, 2015

  • Hear from experts about sourcing SOW and Project Services in Europe using a VMS tool
  • Watch the playback on demand, approx 1 hour
  • Download a copy of the presentation as a pdf

RFP: Be honest when pitching your program, it will pay off in better pricing

March 25, 2015

RFPs are a difficult process for buyers and staffing suppliers, but failure to be transparent about your program's scope can lead to higher costs in the long run.

Contingent labor is simple, engaging them another paradigm

March 11, 2015

Technologies may be catching up to various talent management needs, but they will not replace the need for staffing firms.

Contingent Workforce Management as a Science-How-to use program data to make decisions that matter - February 2015

February 25, 2015

  • Watch the full webinar on demand
  • How to access accurate data and use it to take your CW Program's performance and cost to the next level
  • Duration approximately 1 hour

The employer mandate is starting to kick in. Where do you stand?

January 28, 2015

Now that Jan. 1 has come and gone, the employer mandate portion of the Affordable Care Act is in partial effect. Are you paying more for your contingent workers now?

2014 SIA Service Differentiators Report - VMS Initial Findings

January 23, 2015

  • Each year, Staffing Industry Analysts conducts a comprehensive assessment of Vendor Management Systems (VMS) and Managed Service Program (MSP) providers. 
  • The detailed reports provide insight to buyers about the latest features and functionality, service offerings, breadth of experience and... More

Program stagnation? Study, compare and then adopt qualitative measures

December 23, 2014

Is your program stuck in the mud? Look inward and outward to get it to the next level.

Ditch the senior-level mandate for true stakeholder support

December 3, 2014

Having stakeholder support for your program is critical, but often managers rely too heavily on senior executives to force compliance. Support by choice brings greater success.

CW managers: Become strategic to stay relevant

November 19, 2014

If contingent workforce management is to become and stay relevant to organizations, professionals in the space must become strategic.

Be fair: Enforceable indemnification agreements will follow

November 5, 2014

Suppliers should be willing to indemnify you in circumstances where their mistakes prove costly to you, but too often, buyers expect far more than that.