Appointed president of SIA in 2024, Ursula Williams has overall responsibility for the company’s strategy, operations, and growth on a global basis. From 2019 to 2024 Williams was chief operating officer (COO), overseeing all of SIA’s commercial operations, including all memberships and councils, strategic solutions, conferences, marketing, communications, and technology operations. Williams is also part of the Executive Leadership Team for SIA’s parent company, Crain Communications.

Prior to her COO role, Williams served as executive vice president focusing on superior and innovative products and services for the staffing and workforce solutions ecosystem. She led the creation and development of SIA’s award-winning Collaboration in the Gig Economy conference as well as a rebrand to reflect SIA’s global growth and ongoing role in providing business intelligence, research, and insights across an increasingly dynamic and complex landscape.

Williams joined SIA in 2015 as senior vice president of global strategy and marketing. She has over 25 years of industry leadership with extensive prior experience such as senior executive positions at Randstad Professionals and Vedior, overseeing strategy, sales, and delivery for the largest contingent labor buyers in the division. Williams has also been responsible for field and corporate level operations, new product development, branding, web strategies, and talent recruitment programs.

Williams is a member of the US Staffing Leadership Council, part of the Women’s Business Collaborative (WBC). The council is committed to the acceleration of equitable and inclusive workplace environment in the staffing industry. She is also co-author of Together We Rise, a collection of stories from women who came together during the COVID-19 pandemic to exemplify the power of women supporting women.