SI Review: September 2011


You Ask/We Answer

Old is Gold

Referrals No. 1 way staffing buyers find suppliers

When trying to find new business, what is the best way to be noticed by buyers of staffing services?

Dear Reader,

There are certainly a lot more ways to be noticed these days — especially with the growing popularity of social media. But it’s the old-fashioned ways that still stand out.

A survey of buyers by Staffing Industry Analysts found that many heard about their staffing suppliers through referrals from a colleague. In fact, the survey found that 74 percent of buyers found at least one of their suppliers through this method.

Coming in at a distant second were calls from salespeople. Forty-five percent of buyers said they heard about a staffing supplier that they ultimately used through this approach.

As for social media — regardless of how much it’s written about — only 4 percent of buyers cited this as how they discovered a staffing supplier. Still, it is gaining acceptance, and its use could grow.

Editors at SI Review

Your Voice

Please send us your questions or letters commenting on any articles/staffing issues to We welcome your queries and feedback. SI Review editors will do their best to provide the most up-to-date information. We hope that this department, “You Ask, We Answer,” will prove useful and help you grow your business or do your job better.


Add New Comment

Post comment

NOTE: Links will not be clickable.
Security text:*