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Adecco Group has been accused by a travel blogger of stealing his idea for their new campaign. Blogger Tuner Barr created his own website called ‘Around the world in 80 jobs’ cataloguing his experiences traveling and working abroad. Adecco used the exact same brand name for its latest recruitment campaign, a global contest giving eight winners the opportunity to perform 10 different jobs in various countries around the world.
Adecco has now trademarked the phrase ‘Around the World in 80 Jobs’, something Turner Barr neglected to do when he set up his website two years ago.
Commenting on his blog, Mr Barr wrote, “I’ve poured my blood, sweat, tears, energy and money into [this] for almost 2 years. Recently, I was both astonished and demoralized to find that my entire brand, image and web personality was swiped for use in a marketing campaign by some massive multi-billion dollar a year company, without ever being asked for permission or acknowledged.”
Adecco responded to public disapproval by posting a comment on their Facebook page, “We have seen and heard your sincere concern about our recent youth employment initiative and take your feedback very seriously. We deeply regret if we hurt Turner Barr. This was never our intention when we set up our “Around the World in 80 Jobs” contest. When Turner contacted us about his concern, and we understood the full situation, we immediately engaged with him to try to make things right. Unfortunately, we have been unable to find common ground so far.”