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Singapore – Employers doubt social networking sites

16 May 2013

With more professionals using social networking sites in Singapore, many companies are turning to social media for help in recruiting job candidates.  But employers remain sceptical about a potential job candidate’s profile on social media websites.

New research by recruitment specialist Robert Half found that 75% of Chief Financial Officers (CFOs) and finance directors in Singapore question the information presented by individuals when reviewing profiles on social networking sites for professionals.  And 90% believe they will never trust information that is posted by potential job candidates.

According to the survey, 82% of Singapore respondents consider information from directly received resumes to be more trustworthy than online profiles.  

The main reason for distrusting online career information is the lack of systems to check skills and experiences, a problem cited by 47% of respondents.  This is followed by the relative anonymity of social media and the opportunity to exaggerate experience or skills.

Stella Tang, Director of Robert Half Singapore said, “The reasons many employers have doubts about the reliability of a potential job candidate’s online profile have more to do with the nature of the internet rather than the integrity of the candidates.

“Employers can gain useful insight into a candidate through social networking sites, but they should also look beyond social media to assess and evaluate the value of this information, such as speaking to previous employers or working with a recruitment specialist who undertakes the necessary screening prior to putting forward a candidate.”

When asked what elements are important when reviewing profiles on social networking sites, the top three attributes are: experience, education and updated profile information.  

“Whether you interact online or in person, it is important to be truthful and professional, and use technology so it has a positive effect on your relationships with colleagues, business contacts, and ultimately your career,” Ms Tang said.

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