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More than half of all Malaysian respondents (62%) reported they were contacted through social media about new employment opportunities in the past year, with a quarter of the respondents saying they had secured a job through social media, according to recruitment firm Kelly Services' latest Global Workforce Index (KGWI).
Employees across Asia Pacific are also increasing their use of social media when job hunting, as 56% of respondents reported that they were contacted by social media regarding job opportunities in the past 12 months.
Across Asia Pacific; Indonesia and Thailand stand out as social media hotspots in the job landscape, with 38% of respondents securing a job through social media, followed by China (35%), Malaysia (28%), India (25%), Singapore (22%), Hong Kong (19%), New Zealand (17%), and Australia (14%).
According to Melissa Norman, Managing Director of Kelly Services Malaysia: "Employees are more social and more flexible in the way they engage with trusted friends and work colleagues on social media, and increasingly they expect to have access to technology in the workplace to enable that.”
“While more Gen Y (33% Malaysians and 29% APAC respondents) secured a job in the past year through social media, 21% of Gen X from Malaysia and 24% from APAC, and 15% of Malaysian and APAC baby boomers did so too," she added.
Ms Norman said other significant results from survey for Malaysia and the Asia Pacific region include:
- 67% of Malaysians (56% APAC) say that they are now more inclined to search for jobs on social media than through traditional methods, including newspaper advertisements, online job boards or recruitment companies.
- 57% of Malaysians (51% APAC) say that they use their social media networks when making career or employment decisions.
- 64% of Malaysians (52% APAC) said the use of personal devices such as smartphones, laptops and tablets in the workplace is either 'important' or 'very important.'
- 62% Malaysians (51% APAC) said the ability to use their employer-provided device for both work and personal use is 'highly influential' or 'very influential' in choosing where they work.
The shift to social media in the workplace presents challenges for employers in planning acceptable usage and content, said Ms Norman. "Social media is quietly revolutionising recruitment because it can open up the whole process to an enormous pool of candidates.
"Social media also impacts retention because many employees don't draw a distinction between their work and personal life and suddenly they have the freedom to share their working lives with a vast audience," she added.